Ever imagined someone in only a speedo hurdling down a snowy mountain, breaking through the walls of a cabin, and risking whole body frostbite just to eat a trail of Cheez-Its?

Okay, maybe you have. But have you ever seen it happen? The creatives at Leo Burnett and Digitas alongside comedic Director Ulf Johnsson saw it. At least as a concept, they knew it could work. And they brought the idea to us to help them make the outlandish real.

The secret to the crafting of this campaign was infusing realism into a physically unlikely (and certainly incredibly dangerous) situation.