This project was one of those rare and exciting opportunities where we had the privilege of designing and bringing to life a truly iconic brand ambassador: the Mallard ducklings, better known as the Dawn Ducks. It was an absolute pleasure to be a part of this creative journey, helping to shape these characters from the ground up. From conceptualizing their appearance and crafting their personalities to even being involved in naming them, our team took great pride in every aspect of the process. The goal was to not only create lovable characters but to infuse them with the charm, heart, and brand values that would make them instantly recognizable and relatable to audiences. Working closely with the agency and the client, we went through multiple rounds of ideation, concept art, and character development. It was essential that the ducklings embodied the essence of the Dawn brand—caring, approachable, and friendly, with a sense of fun and warmth that would resonate with viewers of all ages. We paid careful attention to every detail, from the way they moved to the subtle expressions that would help convey their personalities.