This is the extended version created for the launch of the 2025 Infiniti QX80, first showcased at the exclusive launch event held at The Edge in New York City, just before John Batiste took the stage. In addition to this feature, multiple shorter versions were produced for various social media platforms as part of the car’s digital unveiling campaign.

The commercial was created entirely in CG (computer-generated imagery), a deliberate choice that allowed us to showcase the intricate details of the car, which was not yet available for live shooting. Leveraging CG technology gave us unparalleled creative freedom, enabling the production of dynamic, impossible camera movements that would have been challenging or costly to achieve in a traditional shoot.

By utilizing CG, we could seamlessly craft and tailor multiple spots, each designed for different platforms, without the limitations of physical production. This approach not only allowed us to meet tight deadlines but also ensured a visually stunning and consistent portrayal of the QX80 across various media, all while amplifying its luxury and design features in ways that would have been difficult in a conventional shoot. The flexibility and efficiency of CG also allowed us to maximize creative potential, delivering a high-end visual experience that matched the prestige of the Infiniti brand.