This commercial was my offical directorial debut, and I couldnt not be more excited. This spot was such an honor to be a part of the whole agency and creative team were amazing to work with.

Will you embrace the light side or succumb to the dark side? Your destiny awaits with the reveal inside your pack of limited edition Star Wars OREO cookies. This was more than just a marketing campaign; it was an opportunity to immerse fans in a galaxy far, far away—inside the world of OREO.

The concept was thrilling to bring to life, and it inspired us to create a mini Star Wars universe within the OREO brand. We reimagined some of the most iconic scenes from the Star Wars saga, blending the magic of the franchise with the playful spirit of OREO. From lightsaber duels to starship battles, the OREO cookies became the characters, each representing the epic struggle between the light and dark sides of the Force.

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