The Visual Effects created on OREO Twist on it where artfully created to transport us back in time and to different worlds such as the age of dinosaurs, the gates of Troy or even the birth of A.I. We would not be able to tell this story without the transportive nature of seamless visual effects.

This campaign marked the first time OREO had created a commercial for the Super Bowl in over a decade. This was the moment to make an epic statement about OREO and cheekily show that OREOs have been helping us decide our fate for millions of years.

The evolution of mankind, the fall of Troy, UFO sightings at Area 51. Just a few landmark moments in time that might never have happened had it not been for a trusty OREO twist...

In this epic campaign the team at Harbor helped craft the creative visions of the creative team at the Martin Agency and Director, Dave Laden of Hungry Man, and twisted all the way to Super Bowl LVIII.

Breakdown

Role
Creative Director / VFX Supervisor

Director
Dave Laden

Agency
The Martin Agency