Using a digital mixed media approach of photography, A.I. generated Imagery, and compositing I create concept art for brands that become successful campaigns.

Concept Art

OREO

STAR WARS

OREO

Star Wars

I was lucky enough to not only create the concept art for this project but also direct the final commercial. The concept was thrilling to bring to life, and it inspired me to create a mini Star Wars universe within the OREO brand. I reimagined some of the most iconic scenes from the Star Wars saga, blending the magic of the franchise with the playful spirit of OREO. From lightsaber duels to starship battles. Using A.I. I was able to quickly develop ideas and concept and ultimately many background were all generated using A.I.

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Concept Art

PROJECT

LAUNCH DATE 2/3

PROJECT

Launching on February 3

I can talk more about this after February 3, but this is a really fun project that I was able to direct for a major brand. More details to come soon!

Coming Soon

Concept Art

DAWN

DUCKLINGS

DAWN

Ducklings

This new campaign for DAWN involved bringing iconic DAWN ducklings to life, and designing these characters from scratch including their personalities and even developing concepts around where in the everyday world we could see the characters showing the benefits of the DAWN.

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Concept Art

INFINITI

LAUNCH

Infiniti

Launch

In this campaign I pitched a visual style and shot design of detailed macro shots highlighting the new Infiniti 2025 QX60. This really helped the agency and client visualize how the final fully 3D rendered result could be.

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Concept Art

OREO

SUPER BOWL

OREO

Super Bowl

The Visual Effects created on OREO Twist on it where artfully created to transport us back in time and to different worlds such as the age of dinosaurs, the gates of Troy or even the birth of A.I. I used A.I. generated imagery to help the director and client visualize different concepts and virtually location scout time periods and times of day.

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