When Post Malone sets out to create the *“Best OREO Ever”**, he embarks on a journey across a surreal OREO planet, searching for the finest ingredients to craft his ultimate creation. This world—rich with playful, larger-than-life textures of chocolatey landscapes and creamy valleys—was brought to life through an intricate mix of digital matte paintings (DMPs), CGI environments, and advanced visual effects techniques. Every element, from the cookie-studded mountains to the glowing molten caramel, was carefully designed to enhance the fantastical storytelling while maintaining a sense of photorealism and fun.

Building the World: DMP and CG Environments

To create the immersive OREO planet, the VFX team combined:

• Digital Matte Painting (DMP): For establishing wide, sweeping shots of the cookie-cratered landscapes and the massive OREO monoliths. These were meticulously hand-painted and then integrated into the CGI workflow.

• CG Environments: Fully three-dimensional elements were built to allow for dynamic camera movements, giving a sense of scale and depth.

• Hybrid Techniques: Some scenes seamlessly blend 2D DMP backgrounds with 3D assets, allowing flexibility while maintaining high detail and realism.

Harnessing AI for Visual Development

Artificial intelligence played a pivotal role in shaping the look and feel of the spot. AI-powered tools were used to:

• Generate Style Frames & References: AI-assisted imagery provided a broad spectrum of visual ideas, allowing us to explore lighting, texture, and composition quickly.

• Inspire Storyboards & Previsualization: These AI-generated frames were refined into concept art that formed the basis of the storyboard and previsualization (previz) edit.

• Speed Up the Creative Process: By leveraging AI, we were able to iterate faster, refine designs, and ensure visual consistency across shots.

This workflow accelerated decision-making, allowing us to nail down the creative direction before moving into full production.

Previsualization (Previs) and Camera Blocking

With the world and narrative in place, the next step was previz—a crucial stage where the entire sequence was mapped out digitally:

• Virtual Camera Movements: With fully CG environments, we had complete freedom to explore camera angles, sweeping shots, and dynamic movements that would be impossible in a physical shoot.

• Post Malone’s Performance Integration: Since Post’s live-action performance needed to interact with the CG world, careful planning in the previs stage ensured seamless integration.

• Shot Refinements: The previz edit allowed us to fine-tune the pacing, comedic timing, and impact of each moment before moving to full animation and rendering.

Crafting the Final Look: Lighting, Texturing, and Compositing

Once the previs was locked, the world of Post Malone x OREO was fully realized with high-end CGI and compositing techniques:

• Texturing & Shading: Every cookie crumb, molten caramel flow, and creamy swirl was designed to look rich, delicious, and tactile.

• Lighting & Rendering: A combination of cinematic lighting and stylized highlights made sure the CG world had both depth and a playful vibrancy.

• Seamless Compositing: Live-action elements of Post Malone were blended with CG elements, ensuring a flawless interaction between the real and the digital.

Conclusion: A Playful Fusion of VFX and AI Creativity

By integrating AI-driven visual development, digital matte painting, high-end CGI, and seamless compositing, this spot became a visually rich and dynamically engaging experience. The fusion of Post Malone’s signature energy, the whimsical yet epic OREO world, and a meticulously crafted VFX pipeline resulted in a campaign that feels fun, immersive, and larger than life.

This is what happens when AI, VFX, and creative vision come together to make the *“Best OREO Ever”**—a journey that’s as delightful as the cookie itself. 🍪✨

Breakdown